AI Content That Knows Your Practice and Helps The Right Clients Find You
CARE is an AI content system built specifically for therapists and private practices to help more of the right clients to find you.
One practice. One content system. Starting at $97/month.
WHAT HAPPENS WITHOUT A CONTENT SYSTEM
You're putting in the effort.
You're creating content on your own, trying to figure out what's working and, most importantly, wondering where your potential clients are.
Here's what's getting in the way:
You are constantly deciding what to create next
Content gets created once and is never used again
You end up with low quality generic content
You remain invisible to Google and AI search tools
Marketing gets pushed aside when client work gets busy
The problem is not that you
need more content.
Your content needs a plan and structure built around your practice and the clients you want to reach.
WHY DOES MARKETING FEEL SO DIFFICULT FOR THERAPISTS
You're not the only one finding this hard.
55%
say being found is the weakest part of their marketing
58%
feel unprepared for the shift toward AI search
50%
say they don't have enough time for marketing
CARE GIVES YOU A SYSTEM THAT WORKS FOR YOU
A clear path from a blank page to the right clients.
The CARE Content System gives you a clear path from a blank page to helping the right potential clients find, understand, and connect with your practice. It combines AI with a framework built around who you are, what you offer, and what potential clients need at each stage of their journey.
Clarify
Make it easier for potential clients to understand your practice.
Attract
Help more potential clients find you.
R
Reassure
Give people a reason to feel confident taking the next step.
Engage
Make it easier to stay connected and take action.
A
E
C
WHAT CARE CAN HELP YOU WITH
You don't need to figure out where to start.
Website Content
Create and improve homepage copy, service pages, therapist bios, and other website content so potential clients can quickly understand who you help and what to do next.
Getting Found (SEO + AI Search)
Help potential clients find you through Google and AI search by identifying opportunities, improving existing pages, and creating content around what people are actually searching for.
Content Planning
Strengthen your content before it goes live with checks for voice, clarity, structure, readability, grammar, SEO, and common AI writing habits.
Content Review
Strengthen your content before it goes live with checks for voice, clarity, structure, readability, grammar, SEO, and common AI writing habits.
Repurposing
Turn one strong idea into connected blogs, newsletters, social posts, Google Business Profile content, and campaigns without starting from scratch.
WHAT’S INCLUDED
Your CARE Membership Includes
Your personalized CARE Foundation
We build the core knowledge CARE needs to understand your practice.
The complete CARE content system
Access the tools and workflows for planning, creating, reviewing, and repurposing your marketing content.
Guided workflows
You do not need to figure out which prompt to use or where to start. CARE guides you through common marketing tasks.
Training library
Simple tutorials showing you how to use CARE for your website, blogs, newsletters, social content, SEO, and more.
Monthly group support
Bring questions, content ideas, marketing challenges, or work you are stuck on.
New tools and improvements
As CARE evolves, your system evolves with it.
Therapist-specific resources
Templates, examples, prompts, and workflows built for private practice marketing.
WHAST DOES CARE LOOK LIKE IN PRACTICE
Same topic. Very different result.
Generic AI copy
When AI doesn't understand your practice, you get content that sounds like this:
We provide compassionate anxiety therapy to help you manage worry, reduce stress, develop healthier coping strategies, and feel more in control of your thoughts and emotions.
CARE-informed copy
When AI understands your practice, who you help, and what your clients are experiencing, the content becomes more specific and more useful.
You may look calm and capable on the outside while your mind is constantly scanning for what could go wrong. You replay conversations, second-guess decisions, and find it hard to switch off, even when there is no obvious reason to feel anxious. Therapy can help you understand what keeps that cycle going, quiet some of the mental noise, and feel more grounded in how you respond.
CARE PRICING & PLANS
Founding member pricing is open.
CARE Membership
Regular pricing: $150 setup + $97/month
FOUNDING MEMBER PRICING
$97/month
Setup fee waived
or
$775 for your first year
Founding pricing is limited to 15 members.
CARE Support
Regular pricing: $2,000 setup + $500/month
FOUNDING MEMBER PRICING
$1,500/month
Then $500/month beginning in month two.
Founding pricing is limited to 15 members.
3-month minimum, then month to month. Cancel after that with the required notice. If you cancel before your CARE Foundation is built, your payment is refunded. Once your Foundation is complete, payments are non-refundable.
Hi, I'm Michael
For the past six years, I’ve worked exclusively with therapists and private practices, helping more than 100 practices improve their websites, how they show up online and get found by the right clients.
I have seen clients increase their organic search traffic by 114% on average and organic inquiries double.I've seen solo therapists fill their caseloads and group practices grow their teams.
One problem keeps showing up: therapists have access to more marketing tools than ever, but no clear system for using them.
So I built CARE to give therapists that system.
CARE brings together the strategy, search knowledge, content structure, and practical experience I’ve developed working specifically with private practices, then uses AI to make that expertise easier to apply to your own marketing.
Questions about the CARE Content System
-
No. Guided workflows walk you through each task step by step, so you don'tt have to sit down and write a prompt from scratch.
-
CARE currently runs inside Claude.
-
Yes. CARE runs inside Claude, so you'll need your own [Claude Pro] account, which is currently about US$20 a month and is billed by Anthropic separately from your CARE membership. We'll walk you through the setup during onboarding.
-
No. CARE combines your personalized practice Foundation with marketing strategy, search research, content creation, review, repurposing, guided workflows, training, and ongoing support. Together this creates your personalized content system.
-
CARE is built for marketing content, not clinical work. Your Foundation contains information about your practice, such as services, specialties, voice, and locations, not information about your clients. Never enter client names, identifying details, or clinical notes into CARE.
-
CARE can draft, review, improve, and repurpose your marketing content. You approve what gets published.
-
Yes. In fact, that is one of the best places to start. CARE can help you review, improve, connect, update, and repurpose content you have already created. You do not need to throw everything away and start again.
-
Plan on a few hours a month. That is enough to work on a website page or blog, create a newsletter, and repurpose content into a few social posts. The goal is to make marketing manageable, not add another big job to your week. You also don't need to do everything at once.
-
For most day-to-day content work, yes. For things like paid advertising, technical development, or complex website issues you'll still want a specialist.
-
Yes. Your CARE Foundation is yours to keep and continue using, even if you cancel your membership. Access to the CARE tools, workflows, community, and ongoing updates ends when your membership does.
Your content should work harder for your practice.
CARE gives you the system, tools and support to get found by the clients you want to work with, in your own voice.
Founding membership: $97/month, no setup fee. Only 15 founding spots.